Nokia Handphone

Nokia X6 - Yahoo Inc. and Nokia Oyj said it would cooperate to enhance the mobile Internet services, trying to regain lost market share taken their rivals Apple and Google.

X6 - Starting second half of this year, Yahoo will be the host for email Ovi Nokia on mobile phones and vice-versa exclusive Nokia will provide maps and navigation for Yahoo.

At a press conference in New York Monday, the two companies highlights the importance of expanding services for users in emerging markets, where mobile phone use as a primary tool to access the Web increases.

Nokia is the leading handset vendors in many emerging markets, but grew up with the struggle in North America. Nokia Chief Executive Olli-Pekka Kallasvuo told cooperate more closely with Yahoo will help him compete in the United States.

"Location, maps, and navigation will get more share-primary, will get more attention in the United States and more users in the North American market," Kallasvuo said. "This is one of the steps we take to create a stronger position in the U.S.."

The role of mobile service and software becomes much more important because Apple and Google entering the phone market are forcing traditional handset vendors like Nokia and Samsung are hurrying to develop its services to them.

Nokia has released more than 10 billion dollars in recent years to build new business by offering Internet services ranging from downloading music to emails, but so far won few paying customers.

Similarly, Yahoo, has far less market share than Google, owner of the Android operating system used by many vendors phones from Motorola Inc. to HTC Corp.

"Someone said the partnership with the loser will not make you a winner," said Pierre Ferragu, an analyst with Bernstein Research.

"This is sometimes true, but for Motorola, the future of the right which could lead to an attractive investment case is to stabilize more about the position and success in the mobile platform game, up trailing behind Apple and Google."

Neil Mawston from technology analysis firm Strategy Analytics said in an email comment, told Reuters that the agreement may help Yahoo and Nokia provides a mobile service more efficient and cost effective.

The deal could also be the first step towards closer cooperation between the two companies in mobile advertising, said Mawston.

Yahoo CEO Carol Bartz said the company had not invested enough in offering maps and hopes the partnership with Nokia will help him leap into the future. "Yahoo lost focus the map service several years ago," he said.

Bartz said that while a deal with Nokia is not an advertising partnership, supply bids navigation and location technology will help Yahoo expand local marketing and advertising services for consumers.

"The ability to create local ads, really on our radar screen," he said. "After the location combined with great local content, that is what our users to search."

Both companies also say they will start working in access services, starting with making it easy for users to use Nokia Ovi service across Yahoo.

Last month, Yahoo also made a deal with Samsung Electronics to place its software services and more prominent in the mobile-phone mobile phone company made the world's second largest.

Nokia shares ended regular trading session down 0.5 percent Monday, or 5 cents, mennadi 10.02 dollars, while Yahoo's shares closed up 0.4 percent, or six cents to 15.54 dollars a position.

Last month, Yahoo struck a deal Also with Samsung to put its services and software more prominently on cellphones of the world's second-Largest cellphone company.

Shares in Nokia finished Thursday's the regular trading session down 0.5 percent, or 5 cents, at $ 10.02, while Yahoo's stocks closed up 0.4 percent, or 6 cents at $ 15.54, according to agency.